London Calling, Nike

Nike is opening up a new sportswear store in London, and it is by far one of the sickest stores of any kind that I've ever seen. I like the locker room feel and the neon lights are cool too. The floor is actually made of 15,000 recycled sneakers which is just cool to think about while you walk on it. Ive always thought that a unique store front was one of the best marketing tactics, hence why people are always drawn to the Apple Store when they know for damn sure they arent going to buy anything. Here are some pics.